Unofficial Partner Podcast
Unofficial Partner Podcast
Latest Episodes
UP578: What’s It Worth? Putting a number on fandom
Two Circles are saying sport and entertainment fandom generates nearly $2 trillion of economic activity a year. That makes it bigger than motor manufacturing and bigger than coal mining. If it were a country, it would be t...
UP577 Spin Class: The Premier League, Man City and the battle over the story
The Premier League has won the facts. Manchester City were found guilty of 114 of 115 charges, with £830m of revenue inflated through sham sponsorships. Now the fight is over the story, and everyone has a different audience.Dan Johnson, ...
UP576 World Rugby Chief on Private Equity, Disruptor Leagues and Following FIFA in to the US
Alan Gilpin is chief executive of World Rugby. He spent nine years at IMG negotiating the commercial rights to the 2003, 2007 and 2011 Rugby World Cups. So when he says next year’s tournament in Australia brings him full circle, he means it lit...
UP575 Chat_UP: 'That's So AI', Rogue Agents and Superintelligence
Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should ...
UP574 Vibes vs Effectiveness: 'Cultural relevance is this generation's brand purpose'
A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with...