Unofficial Partner Podcast
Unofficial Partner Podcast
Latest Episodes
UP575 Chat_UP: 'That's So AI', Rogue Agents and Superintelligence
Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should ...
UP574 Vibes vs Effectiveness: 'Cultural relevance is this generation's brand purpose'
A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with...
UP573 The Summer That Changed The Sports Business - Live
Recorded live in front of an invited audience of senior sports-industry figures at Teneo's London offices overlooking St Paul's Cathedral, this Unofficial Partner event asked a deliberately awkward question about the summer of 2026: not what ha...
UP572 Creators: What Are They Good For?
Wimbledon didn't ban influencers. It said it wouldn't create a creator accreditation category and would confiscate ring lights and selfie poles under existing rules. The headline ran anyway, and it tells us more about sport's gatekeepers than a...
UP571 The Bundle: Warning signs from the top of the market; IPL and NFL the same but different; DAZN's IPO; The Anti-Netflix
Unofficial Partner's regular series on the sports media and streaming marketplace. Host: Richard Gillis. Co-hosts:Murray Barnett, founder of 26 West Consulting (formerly F1, World Rugby, ESPN); Yannick Ramcke, general man...