Unofficial Partner Podcast
Unofficial Partner Podcast
Latest Episodes
UP554 The Bundle World Cup Special
Richard, Murray Barnett and Yannick Ramcke convene for a World Cup special, using the 2026 tournament as a lens on how sports broadcasting is shifting beneath the surface. The conversation moves from Qatar-to-2026 comparisons (more accelerated ...
UP553 Live: The Business of Horse Racing
A first for Unofficial Partner: six years and 550+ episodes covering every sport going, we'd somehow never devoted an episode to the sport of horse racing. So we fixed that — live, in front of an audience at The Big Belly Comedy Club, Londo...
UP552 Chat_UP: Google's AI pivot and the end of the subsidised era
Chat_UP is Unofficial Partner's AI series created in collaboration with TFG Labs.The brief: cut through the AI firehose, work out what matters, and bring it back to the business of sport. Three stories this week.Story One — Goo...
UP551 Coke's Cole Palmer Problem: When the ambassador misses the party
On 22 April 2026, Coca-Cola unveiled Cole Palmer as its newest football brand ambassador, fronting Premier League and World Cup activations. A month later, Tuchel left him out of the England squad. We use the Palmer story as a way into a wider ...
UP550 Inside Edge: IPL Auctions and the Financialization of Everything
Richard Gillis, Mike Jakeman and invited guests dissect the business of cricket.The IPL auction has become one of the most watched events in world cricket — part financial instrument, part entertainment spectacle. This episode...