Unofficial Partner Podcast
Unofficial Partner Podcast
Latest Episodes
UP559 Revenue-maxxing: How FIFA Changed The Game
FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.24bn. Total. For the whol...
UP558 Chat_UP: What The Mythos Shutdown Means For AI in the Sports Business
Host: Richard Gillis (Unofficial Partner) Co-host/analyst: Andy Shora (TFG Labs)Three stories this episode:The Mythos/Fable shutdown — Anthropic ordered by the US government to disable its two most powerf...
UP557 Ed Smith: What Sport Got Wrong About Moneyball
AI commoditises knowledge production and throws judgment into scarcity. In this episode, Ed Smith asks what that means for sport, education and the people building careers in the business — and why the humanities might be the most unde...
UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat
Jonathan Licht, Chief Sports Officer at Sky Sports, discusses Sky's dominant position in UK sports broadcasting, strategic partnerships, and the future of sports media.Key topics:Sky's portfolio dominance: 225 P...
UP555 The Lord's Question: What Does The MCC Brand Stand For?
The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise, in partnership with The...