Olympic marketing pioneer Michael Payne discusses his book Fast Tracks and Dark Deals, exploring how sport became business through the lens of legendary figures like Horst Dassler, Bernie Ecclestone and Mark McCormack. He challenges fe...

This episode was recorded at the recent Sportradar Connect: Soccer Edition event at the London Stadium in Queen Elizabeth Olympic Park.  The podcast divides is in two parts. First is an onstage conversation on the evolut...

Inside Edge is our series on the business of cricket, presented with co-host Mike Jakeman. Our guest is Phil Weston, head of cricket at TGI Sport, the agency owned jointly by George Pyne's Bruin Sports Capital and Quadrant Private E...

Mark Oliver was the BBC's first head of strategy before creating Oliver and Ohlbaum in 1995, which remains one of the most influential media advisory boutiques in the market, with clients ranging from sports leagues and federations to media com...

The story of Brentford is one of the most interesting and quoted case studies in European football over the last decade. The west London club been transformed on and off the pitch, from being saved from extinction by its own fans to a new era u...

This is a special episode of Other People's Money is our regular series on sports investment which was recorded recently in front of an invited audience at the London headquarters of EY, the Big Four accounting and professional services group.&...

Nike, Drake and Beats have just released cricket themed campaigns.WTF? Is cricket cool?Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches...

We took The Bundle to Monaco and recorded a live podcast on stage at Sportel, the famous sports media and technology marketplace.Joining Richard and regular co-host Murray Barnett were Glen Killane (EBU Sport), Peter Bellamy (Deltatre) a...

Joining Richard and Matt Rogan is António Caçorino, founder & CEO of APEX, the sports fund manager known for its roster of over 70 athletes across 15 sports and 30+ leagues. Famous names attached to the fund include Formula 1 drivers Lando ...

What Just Happened - Episode SummaryRugby League's Private Equity Play: Super League Seeks InvestmentThe Rugby Football League is in talks with private equity firms, including Lion Cap Global and Oakwell Sports Advisory, about s...

We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. A live recording featuring industry professionals from across the sport sponsorship marketplace, who came to...

Today's conversation was recorded at the Two Circles European Summit which took place a few weeks ago at the Institute of Engineering and Technology overlooking the Thames, next to the Savoy. Gareth Balch, founder and CEO of Two Circle...

This is the fourth and final episode of our series What's Sport Selling? Created in collaboration with the Redtorch research and creative agency. Today's guest is Tim Hollingsworth, w...

Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for p...

Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner. Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting platform and xAI, the Elon Musk own...

 This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB.  Beth is the Tournament Director at ICC Women's...

Three stories from a week in the sports business.James Emmett comes fresh from the IMG-Redbird Summit.David Cushnan on what and who lurks behind The Enhanced Games.Richard on Jamie Redknapp and Richard Thompson's new footba...

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F...

The perfect weekend warm up. Richard is joined by Dave Cushnan and James Emmett from Leaders in Sport. Each picks a story of the week and asks, what just happened? Sponsored by:Women’s sport ...

SPORTEL Monaco takes place at the Grimaldi Forum in Monaco October 20th to 22nd. It's been the world's leading sports content media rights and technology convention for more than 30 years. This episode asks, what will people be talk...

Richard is joined by David Cushnan and James Emmett of Leaders. Three stories from this week in the sports business.What happened, why do we care and where's it going?What does McLaren F1's valuation say about F1?<...

Today's guest Paul Caine is the President of On Location, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader in sports and entertainment hospitality, ma...

 Today we are talking Other People's Money, this is our regular series on sports finance with regular co-host Matt Rogan, who was of course one of the Co-Founders of Two Circles. Today's guest is a special one is Ed McBride, who is ...

As co-founder of Perform and DAZN, Simon Denyer has spent the last twenty years at the intersection of sport, media, and technology. Last week he brokered an innovative new relationship between La Liga and Disney+ via his new company PEAK Sport...

 This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton.Strap ...