
Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
Episodes
500 episodes
UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future
Richard is joined by David Cushnan and James Emmett of Leaders. Three stories from this week in the sports business.What happened, why do we care and where's it going?What does McLaren F1's valuation say about F1?<...
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57:27

UP499 TKO, OnLocation and the World Cup hospitality market
Today's guest Paul Caine is the President of OnLocation, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader in sports and entertainment hospitality, man...
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56:59

UP498 Other People's Money: Does Debt have a Branding Problem?
Today we are talking Other People's Money, this is our regular series on sports finance with regular co-host Matt Rogan, who was of course one of the Co-Founders of Two Circles. Today's guest is a special one is Ed McBride, who is ...
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46:47

UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook
As co-founder of Perform and DAZN, Simon Denyer has spent the last twenty years at the intersection of sport, media, and technology. Last week he brokered an innovative new relationship between La Liga and Disney+ via his new company PEAK Sport...
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1:14:47

Inside Edge - Peter Hutton on Cricket, India and the rights market
This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton.Strap ...
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1:05:44

UP495 Joey D'Urso on how football shirts explain the world
Every shirt tells a story. Joey D'Urso, an award-winning journalist from The Times and formerly of The Athletic, joins UP to discuss his new book: More Than A Shirt: How Football Shirts Explain Global Pol...
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45:59

UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F...
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51:01

UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the seri...
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45:22

UP492 Wedge Issue Live @ The Open Championship
This is a live episode of Wedge Issues, our golf business series recorded at Callaway Clubhouse at The Open Championship this week at the Royal Portrush Golf Club. Niall Horan: One Direction star and co-founder of Modest Management ...
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43:10

UP491 'Don't use AI to replace thinking'
Arvind Iyengar is chair of Sportz Interactive and CEO of the Sportz Solutions, the global parent company. As such he now oversees a company with 700+ employees working across 40 sports worldwide, with marquee clients including UEFA, The Olympic...
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1:06:10

UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman.Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central...
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59:33

UP489 Expected Goals Live @ SOOO London
A special live episode of our sister publication, Expected Goals, hosted by Maggie Murphy and Matt Cutler.Sponsored by Evelyn Partners. Expected Goals Live - Investment in Women's FootballEvent Summary & Analy...
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44:57

UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms DirectorRunning List: The Business of Rugby Episode1. British Lions Commercial StrategyTicket pricing controver...
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56:43

UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activatio...
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52:14

UP486 The Buy Side: B2B + ROI = WTF?
B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial servic...
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47:26

UP485 Other People's Money: Venture Studios and a European Sports Investment Fund
Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television.He was ...
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44:24

UP484 Inside Edge: Alex Balfour on cricket and the Internet
The story of Cricinfo is the history of sport's relationship with the internet and digital culture.It remains central to the experience of millions of cricket fans. But what does it tell us about how the internet changed what...
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1:05:02

UP483 Wedge Issues: Overthinking the Golf Business
Is there a market for a women-only golf talent agency? Suzann Pettersen is about to find out. Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPGA Tour winner and Sol...
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55:35

UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F...
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1:05:04

UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market
Norway's greatest export Jan Age Fjortoft and his son and former player Marcus Fjortoft, together host The Fussball Channel on YouTube, covering German football in English. This gives them ...
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56:04

480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business
We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business.Our guest today is Sam Sadi, chief executive of Live Score, the scores and be...
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56:32

UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of
This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Golf, the challenger brand that's rewriting the ...
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1:01:54

UP478 UP Live in Lausanne: How much entertainment can sport take?
A live recording of the Unofficial Podcast, on stage at the Olympic Museum for The SPOT conference.GuestsJo Redfern, FutrhoodDamjan Rudež, Former NBA player & Sunset Sports Media Festival Program DirectorM...
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1:00:03

UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'
The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball.And Murray Barnett, founder of 26 West Consulting, formerly of Formula One, World Rugby a...
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1:07:49

UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP
Intellectual Property is the basis of the sports business. Two Circles have mapped the global market to create a Sports IP Revenue List. Founder and CEO Gareth Balch has analysed what it says about the business of sport....
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55:50
