The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director.Today the person choosing the campaigns is Joe ...

New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those same pr...

Our guest today is Brian Moore, former England and British Lions rugby player, lawyer, newspaper columnist, television commentator and author. If it’s informed and insightful opinions you’ve come for, you’re in luck. In ...

Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The articl...

This is episode two of a four part series called What’s Sport Selling, created in partnership with Redtorch, the research and creative agency that’s been at the heart of Olympic Sport for over 20 years. This conversation builds on t...

This is a special live recording of the podcast created in collaboration with the Strategic Sports Advisory Team at Teneo, at the company's London headquarters. Together we convened a roundtable forum on the topic of India and its relationship ...

Will Netflix buy F1 rights in the US? Will TNT buy Six Nations in the UK? Will DAZN back out of their Ligue1 deal in France?Streamers' January accounts: is anyone not losing money?Is TGL any good? Do you go to the Super Bowl just ...

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec acro...

 Other People's Money is our series on the sports investment marketplace with regular co-host Matt Rogan, co-founder of Two Circles.Bruin Capital, George Pyne's private equity firm, has launched a new international soccer agency ca...

This is a continuation of a series of podcasts focused on the sporting product, formats and the link to financial success and fan engagement.  Guests:Barney Schauble, co-owner of Venezia FC and Oakland Roots SCOmar Cha...

Gamechangers and Rainmakers: How Sport Became Big Business is a new book by British sports industry veteran David Stubley.The growing relationship between spor...

Media rights auctions are the moment when the question of 'What’s sport worth?' is asked and answered; the point at which the talk becomes real; where fortunes are been spent, won and lost, psychology meets money. The auction gives us a glimpse...

Today's guest is Infinite Athlete founder Charlie Ebersol. Infinite Athlete has been a sports business story since the brand suddenly appeared on Chelsea’s shirt at the start of last season.It's a story with a lot of bagg...

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F...

Dame Tracey Crouch on the Football RegulatorKieran Maguire on Richard Masters Fiona Harold on golf's big mergerJason Siegel on VRJenny Mitton on rugbySteve Martin on brandsJo Redfern on gaming formatsNic Coward ...

The 3 is back for a special Christmas episode, looking back at the sports business in 2024.Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revealing their most interesting story, person...

Wedge Issues is Unofficial Partner's business of golf series.Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning...

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the fo...

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening o...

This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We’...

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. 

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F...

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there’s some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So t...

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.The Buy Side is sponsored by KORE Softwa...

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable.