
Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
Podcasting since 2019 • 489 episodes
Unofficial Partner Podcast
Latest Episodes
UP489 Expected Goals Live @ SOOO London
A special live episode of our sister publication, Expected Goals, hosted by Maggie Murphy and Matt Cutler.Sponsored by Evelyn Partners. Expected Goals Live - Investment in Women's FootballEvent Summary & Analy...
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44:57

UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms DirectorRunning List: The Business of Rugby Episode1. British Lions Commercial StrategyTicket pricing controver...
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56:43

UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activatio...
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52:14

UP486 The Buy Side: B2B + ROI = WTF?
B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial servic...
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47:26

UP485 Other People's Money: Venture Studios and a European Sports Investment Fund
Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television.He was ...
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44:24
