We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. A live recording featuring industry professionals from across the sport sponsorship marketplace, who came to...

Today's conversation was recorded at the Two Circles European Summit which took place a few weeks ago at the Institute of Engineering and Technology overlooking the Thames, next to the Savoy. Gareth Balch, founder and CEO of Two Circle...

This is the fourth and final episode of our series What's Sport Selling? Created in collaboration with the Redtorch research and creative agency. Today's guest is Tim Hollingsworth, w...

Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for p...

Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner. Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting platform and xAI, the Elon Musk own...